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ICO and Token Offering Advisory

Marketing Compliance

Marketing a token offering is subject to significant regulatory restrictions in many of the world's major jurisdictions. In the United Kingdom, the Financial Promotions Order requires that financial promotions relating to qualifying cryptoassets be approved by an FCA authorised firm before they are communicated to UK retail investors. In the European Union, MiCA imposes specific requirements on the marketing of crypto-asset offerings. In the United States, marketing tokens that may constitute securities to US persons without registration or applicable exemption creates severe civil and criminal liability under federal securities laws.

Neptune Fiduciaries Group advises ICO issuers on compliant marketing strategies across all target investor jurisdictions, including investor targeting restrictions, social media and influencer compliance obligations, geographic blocking requirements for non-eligible jurisdictions (particularly the USA, China, and Canada), and the preparation of compliant investor materials including pitch decks, investor FAQs, and marketing web pages. We review all marketing materials before publication to identify and resolve regulatory compliance issues before they create enforcement risk for the issuer.

Financial Promotion Regulation by Jurisdiction

We advise on the financial promotion and marketing communication rules applicable in each target investor jurisdiction, ensuring all marketing materials comply with local requirements before publication to avoid regulatory enforcement action.

USA and UK Investor Marketing Restrictions

Marketing tokens to US persons and UK retail investors carries the highest regulatory risk. We advise on geographic blocking, Regulation D and S exemptions for US accredited investors, and UK FCA financial promotion approval requirements.

Influencer and Social Media Compliance

Social media promotions and paid influencer marketing of token offerings are subject to financial promotion rules, FTC disclosure requirements, and platform-specific restrictions. We advise on compliant influencer agreements and disclosure requirements.

Investor Accreditation and Eligibility Verification

Where a token offering is restricted to accredited, professional, or qualified investors only, we advise on the accreditation verification procedures required and the documentation that must be collected and retained to evidence investor eligibility.

Get in Touch

Contact Neptune Fiduciaries Group via info@neptunecorporate.com or visit our Contact Us page.

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